2025
Visual Identity for Storm King Art Center
This project reimagines the visual identity of Storm King Art Center, an outdoor museum in New York’s Hudson Valley where art and nature exist in quiet dialogue. The new design system, spanning typography, color, and print, captures the site’s calm balance and immersive landscape.
Art Direction
Branding & Identity
Client /
School Project, School of Visual Arts
Nestled in the Hudson Valley, Storm King Art Center is an open-air museum where sculpture and landscape form a meditative dialogue. This rebranding project translates that harmony into a cohesive visual identity system. Through refined typography, an earthy yet contemporary color palette, and minimal, spacious layouts, the design reflects Storm King’s mission to connect people, art, and nature.
The identity extends across multiple touchpoints, including logo design, business cards, posters, and brochures, ensuring a consistent and contemplative tone throughout. The result is a visual language that honors Storm King’s quiet grandeur while inviting new audiences to experience its evolving landscape.
